During my first tenure, I conducted a strategic communications audit and secured budget approval for priority workstreams, including a brand refresh and overhaul of digital channels. The charity had no comms resource so I led these projects, as well as a media campaign which resulted in significant global coverage for the charity’s humanitarian work.
In 2020, I advised on a website refresh. When I returned to HALO as permanent Global Director of Communications at the beginning of 2023, the organisation was going through a period of rapid transformation and growth. The comms function needed to catch up fast in order to support the charity’s brand building and fundraising goals. Having secured Board approval for an initial 2-year investment plan, I grew the UK team from 3 – 11 and guided the recruitment and up-skilling of colleagues on programmes around the world.
I worked with the CEO and fellow Directors across all disciplines to deliver change communications. I also initiated a transformation programme to establish fit-for-purpose digital platforms, with robust monitoring and reporting. The expanded media and social media teams delivered high profile media coverage and an increasingly engaged audience in social channels. Notably, one campaign nudged a donor to pledge a significant seven-figure sum for one of HALO’s programmes.