I have worked in PR, communications and marketing in one shape or form for over 30 years.
My career has taken me across most communications and marketing disciplines, from brand, positioning and digital marketing to media relations, internal communications and change. I describe myself as a generalist – not because I try to do everything, but because that breadth helps me see how the different pieces fit together.
Throughout my career, I have worked in different capacities: as an independent consultant, an interim and a permanent employee; in agencies and in-house. I have worked with B2B and B2C businesses ranging from start-ups and micro businesses to large corporates, as well as charities and the public sector.
That breadth has given me a strong understanding of how organisations work, how decisions get made and where communications and marketing can support – or sometimes distract from – wider business priorities.
Having worked at a senior level for many years, I am used to helping leaders balance risk and opportunity.
I am sector agnostic and enjoy getting to grips with unfamiliar subject matter. What interests me most is the business challenge: what is changing, what is slowing or blocking progress and what needs to happen next.
How I work
I build relationships quickly and enjoy working closely with founders and leadership teams.
I am naturally analytical and good at spotting where things could work better, but savvy enough to respect when change needs to be managed sensitively. Timing, culture and personalities all matter.
I see every brief as a collaboration. My role is to bring an experienced, independent perspective: to ask useful questions, challenge assumptions where necessary and help create clarity about priorities and direction.
I am not the answer to day-to-day tactical delivery. I add most value by helping businesses make better decisions, set the right direction and build the capability they need to move forward.
Clients often tell me they feel supported, understood and energised by our work together. Colleagues describe me as empathetic, open and fun.
Much of my work has involved mentoring; I find it rewarding to see people grow in confidence, particularly when that confidence is expressed in work that adds ever more value to the business.
Face time over screen time
Teams and Zoom are often the most practical way to work, particularly when several people are involved. But I am a people person at heart and value face-to-face time whenever possible.
I am a strong advocate for spending time together during onboarding, when building relationships and when teams are changing or developing.
I am based in London and happy to travel when needed.
And when the weather allows, I am a big fan of escaping the screen for a walk and talk. Walking side-by-side in the fresh air helps the conversation flow – it’s great for ideas, problem-solving and getting to know people better.