I provide experienced communications and marketing counsel to founders and leadership teams navigating growth, change and new opportunities.
When a business is growing or changing, comms and marketing often lose their way. It isn’t always obvious what needs attention, or where time and money will have the most impact.
I help founders step back from the day-to-day and look at what is and isn’t working, always with the business’s goals in mind.
Drawing on more than 30 years’ experience in communications, PR and marketing, I bring an experienced, independent perspective.
Putting clarity before investment and execution, I help diagnose issues, uncover opportunities and decide priorities.
Sometimes that means sharpening positioning or messaging. Sometimes it means bringing more structure to marketing, strengthening a team, briefing the right external support or deciding where not to invest.
More often than not, the answer isn’t simply “do more marketing”. It’s having clear goals and strategic focus.
During my career, I’ve worked with organisations of all shapes and sizes, from start-ups to listed companies. Today, I particularly enjoy working with ambitious founder-led and family businesses, where experienced counsel can make a tangible difference and good decisions can quickly translate into action.
I bring strategic insight, commercial understanding and a healthy dose of pragmatism, acting as a critical friend to founders who want someone experienced enough to challenge their thinking as well as support it.
I particularly enjoy working with founder-led and family businesses because they combine ambition with agility.
There is often a clear vision for where the business is heading, but as organisations grow, communications and marketing can become fragmented.
Founders are typically immersed in the day-to-day running of the business. Their knowledge, commitment and understanding of their market are significant strengths, but being so close to the business can make it difficult to step back and spot issues, opportunities and changing priorities.
That’s where an experienced external perspective can add value.
By taking a helicopter view of a business, I help founders see the bigger picture, challenge assumptions where necessary and bring communications and marketing back into line with the business’s goals and ambitions.
Sound familiar?
