During my first tenure, I conducted a communications audit and secured budget approval for priority workstreams, including a brand refresh and overhaul of digital channels. I led these projects, as well as a more proactive approach to media
outreach, which resulted in significant global coverage. My final task was to support the recruitment of talent to take everything forward.
In 2023, I returned to HALO as permanent Global Director of Communications. The organisation was going through a period of rapid transformation and growth, and the comms function needed to catch up fast. Having secured Board approval for an initial 2-year investment plan, I grew the UK team from 3 – 11 and guided the recruitment colleagues elsewhere including in the US and Ukraine. Other achievements included:
- Led a digital comms and marketing transformation to establish fit-for-purpose digital platforms,
configured and integrated to support comms, marketing and fundraising, with robust monitoring
and reporting - Empowered a remote team to deliver high profile global media coverage and increase social
media engagement through a targeted and segmented content strategy - Scoped strategy and KPIs for a more integrated, news-led approach to digital comms aimed at
positioning HALO as a thought leader - Established more collaborative ways of working and professionalised comms functions including
the Press Office - Initiated a programme of work to upskill programme colleagues as spokespeople and content
creators