Working as an extension of the Leadership Team, I am providing strategic counsel on a wide range of opportunities and activities to transform the company’s approach to comms and marketing. Workstreams completed include:
-
Review of brand, positioning and channels
-
Recruitment and selection of Marketing Executive, from job spec, interview questions and task selection to onboarding and objective-setting
-
Agency brief reset with focus on rebrand
-
Web content and site architecture reviewed and enhanced
-
Messaging refreshed to highlight the company’s independence and specialism
- Company values co-created with employees through a series of workshops
- Suppliers briefed to meet short-term content needs, including video capturing key hospitality events
- Ongoing:
- Guiding and overseeing Marketing Executive’s work; mentoring
- Leading a rebranding project, managing the creative agency and developing implementation plan for the new brand
- Commissioning design and development of new website
- Guiding transformation of digital channels to enable robust monitoring and measurement
- Developing comms and marketing strategy to support growth strategy
- Keeping employees inspired and informed about progress through updates in Company Meetings
-
Working with the Business Development team to support outreach with referrers