Many start-up founders are a bit nervous of social media. Maybe you haven’t got the resources or a marketing specialist on your team. You don’t know what to say. Even worse, you’re worried about saying the wrong thing and having to deal with the fallout. But it can be a really good way of shaping…

Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It feels like they know their…

The rapid explosion of social media tools means that even the most widely used tools are commonly misunderstood. Take YouTube, for example. I was digging around the other day and found a series of videos posted by a public sector organisation I was researching. Great to see them using YouTube, I thought, but quite a…