Posts tagged ‘strategic PR’

Cambridge software company appoints The Foundry House

Rabbitsoft has appointed Cambridge based PR and Marketing Agency, The Foundry House to develop a strategic PR and marketing campaign that will raise awareness of Clinked, the company’s award-winning collaboration tool. Clinked goes beyond file sharing to help people seamlessly manage projects and collaborate over content.   Its user-friendly wiki-like pages, secure hosting and unique preview…

Tokenistic PR stunts. Why?

At a time when budgets are tight and PR and marketing campaign spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR consultants I have been party to stunts, but ever tighter budgets and more robust measurement have presented a…