A few weeks ago I went to an Influence People conference in London focused on Social PR.  IP’s conferences (now under the ‘Our Social Times‘ banner) are always time well spent and I found this one particularly constructive.  But it triggered something of a re-think. Like many PR consultants I have embraced the ‘Social PR’…

Three and a half years since The Foundry House (TFH) first came into being, our website was looking a little dusty so we’ve given it a new look with a clear focus on B2B project management and PR/marketing consultancy. In addition to examples of our work and more accessible links to the social networks we…

A change of focus for today’s post on measurement from Luke Brynley-Jones. Luke and I team up on projects with a strong bias towards the social web and he is on the Measurement Committee at the CIPR. A couple of weeks ago I hosted a social media monitoring conference in Boston – a conference focused…

Need help to form a view on the validity of social media for your business? Cue our ‘Social PR workshop’.  Does ‘social media’ mean Twitter to you?  Or have you dipped a toe in the water with a range of tools that make up the social web – YouTube, LinkedIn, Facebook and the like?  Wherever…

As a team, we are firm believers in a blend of new media and traditional communication channels – what we call ‘Social PR’ and we tailor our clients’ plans according to their objectives and target audience.  But with all the noise about social media, we decided to start a straight talking blog to help bridge…

Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution. In my experience, this is a particular challenge for small businesses. So, recognising that a…

Interesting piece on BBC Breakfast this morning about organic food, triggered, it would seem by the launch of a new campaign by the Organic Trade Board. On the sofa was a spokesman from the OTB and, of course, a non-organic farmer, to balance the debate.  I settled in with my cuppa expecting to be persuaded…