Many start-up founders are a bit nervous of social media. Maybe you haven’t got the resources or a marketing specialist on your team. You don’t know what to say. Even worse, you’re worried about saying the wrong thing and having to deal with the fallout. But it can be a really good way of shaping…

Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution. In my experience, this is a particular challenge for small businesses. So, recognising that a…

Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It feels like they know their…

I am feeling much comforted by this week’s debate about traditional vs new/social media. Thank you to Stuart Bruce for his fighting talk in response to Mashable’s ‘The Future of Public Relations and Social Media’ and to Adam Clyne for his assertion that the PR Week blogs are becoming too focused on digital and social…

So, what can social media do for your business?  This Friday Marcie and I are hosting a lunchtime discussion with about 20 businesses from around Cambridge to answer this question and explain how social media is changing the landscape of marketing and communications. While I’m enthusiastic about the viral power of social media, I also fully…

PR spend took a hit like everything else in 2009 and 2010 is likely to present similar challenges but every cloud has a silver lining: tough trading conditions make us more focused.  Clients and agencies alike are nudged into ever more strategic thinking; joining up, piggy backing, cross-marketing – whatever you want to call it,…