So, my last post talked about the challenges faced by larger companies in maximising social media, particularly location networks.  It sprang from discussion on Quora about the ownership of social media. Then I read Dave Briggs’ post ‘Doing away with social media officers’ (follow the links in it to get full value) in which he…

Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution. In my experience, this is a particular challenge for small businesses. So, recognising that a…