In conversation with an entrepreneur last week I was reminded how myopic they can be, as a breed. Don’t get me wrong, entrepreneurs have many strong points. They take risks where others won’t, they see opportunity where others don’t and they innovate where others can’t. They are the lifeblood of our economy. As Julie Meyer…

At a time when budgets are tight and PR and marketing campaign spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR consultants I have been party to stunts, but ever tighter budgets and more robust measurement have presented a…

PR spend took a hit like everything else in 2009 and 2010 is likely to present similar challenges but every cloud has a silver lining: tough trading conditions make us more focused.  Clients and agencies alike are nudged into ever more strategic thinking; joining up, piggy backing, cross-marketing – whatever you want to call it,…