I am seeing increasing (albeit anecdotal) evidence that SMEs are missing opportunities to lever the power of PR/Marketing/Communications to their advantage because they go about resourcing it the wrong way.  In my view they are making false economies. Responsibility for SME marketing and communications is often assigned to someone senior who has too much on…

So, what can social media do for your business?  This Friday Marcie and I are hosting a lunchtime discussion with about 20 businesses from around Cambridge to answer this question and explain how social media is changing the landscape of marketing and communications. While I’m enthusiastic about the viral power of social media, I also fully…