The rapid explosion of social media tools means that even the most widely used tools are commonly misunderstood. Take YouTube, for example. I was digging around the other day and found a series of videos posted by a public sector organisation I was researching. Great to see them using YouTube, I thought, but quite a…

PR spend took a hit like everything else in 2009 and 2010 is likely to present similar challenges but every cloud has a silver lining: tough trading conditions make us more focused.  Clients and agencies alike are nudged into ever more strategic thinking; joining up, piggy backing, cross-marketing – whatever you want to call it,…