While talking to a friend the other day she was bemoaning the lack of structure to the ongoing communications of the company she worked for.  “Too many tangents”, she wailed.  One minute we’re pushing a new product in Wales.  The next we’re setting up a Facebook community for some event in Scotland. Nothing joins up. …

Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution. In my experience, this is a particular challenge for small businesses. So, recognising that a…

I am feeling much comforted by this week’s debate about traditional vs new/social media. Thank you to Stuart Bruce for his fighting talk in response to Mashable’s ‘The Future of Public Relations and Social Media’ and to Adam Clyne for his assertion that the PR Week blogs are becoming too focused on digital and social…