While talking to a friend the other day she was bemoaning the lack of structure to the ongoing communications of the company she worked for.  “Too many tangents”, she wailed.  One minute we’re pushing a new product in Wales.  The next we’re setting up a Facebook community for some event in Scotland. Nothing joins up. …

As a team, we are firm believers in a blend of new media and traditional communication channels – what we call ‘Social PR’ and we tailor our clients’ plans according to their objectives and target audience.  But with all the noise about social media, we decided to start a straight talking blog to help bridge…

Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution. In my experience, this is a particular challenge for small businesses. So, recognising that a…