New Virtual Marketing Director service (with a twist) for SMEs
Cambridge PR and Marketing Agency, The Foundry House today announces the launch of its new Virtual Marketing Director service that provides strategic planning for SMEs, advice and support whilst simultaneously developing the PR/Marketing and Communications skills of in-house staff via training and/or mentoring (the twist).
The Virtual Marketing Director responds to market forces which are squeezing budgets and demanding added value in every sector. It offers SMEs a cost-effective and sustainable solution to their communications needs.
Many SME’s outsource communications tasks, from media relations to web development and the production of marketing materials, to name a few. This works if it is led at a strategic level. However, without a clear, consistent direction many companies look back and find that none of the briefs join up, messaging has lost its way and they may even have duplicated effort in some instances.
The Virtual Marketing Director is aimed at companies with limited or no in-house resource. Such companies are not yet ready to invest in an experienced communications director but need a strategic approach to PR, marketing and communications. We scope out their strategy and plan, bring resource to deliver it and transfer our skills and knowledge to their staff in the process.
The Virtual Communications Director service is led by Marcie Bell who commented:
“This is very much a needs-driven service. Many SMEs (particularly small businesses) struggle to resource their communications needs at the right level and all companies need to ensure value for money. The Virtual Marketing Director offers a cost-effective alternative – a hybrid combining in-house resource with input from an experienced consultant and hands-on support or mentoring that builds their in-house capability.”
The Foundry House’s associate model lends itself to the Virtual Marketing Director service as Marcie Bell augments her capacity by drawing on her associates for expertise, resource and training workshops when needed.
For more information about the Virtual Marketing Director click here
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Marcie Bell, The Foundry House
T: 01480 880986
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